⚡ Logotype

Wordmark

Our typographic signature is designed to capture the creative and inviting spirit of our brand. The rounded corners of the letters give a warm, friendly feel, while the bold typeface gives a modern, energetic look.

The overall effect is a logo that is creative, inviting, and full of energy.

Use it in one of three colors: plum, whitefish, or catfish (see list of colors below).

wordmark_logo.ai

📏 Clear Space

For the optimal visibility of our logotype, we suggest that no other elements such as graphics or text be placed in the designated clear space.

🔍 Minimum Sizes

The logotype should remain readable. Never use it at a size below the guidelines.

📍 Positioning

When designing a composition, place the logo in one of the four corners or center it on the vertical axis. Fill the space and make the logo as large as possible. Make sure it stands out!

Avoid using the Highrise logotype at sizes smaller than one-quarter the canvas width. Be sure to be bold and proud when displaying the logo.

🚫 Please Don’t…

❌ Change the color of the logo. ❌ Squash the logo. ❌ Stretch the logo. ❌ Outline the logo. ❌ Skew or rotate the logo. ❌ Change the spacing.

🅰️ Lettermark

Our letter mark logo is perfect for when you need to use a smaller space, such as an avatar or profile picture, or when you want to add a quick visual touch to a design.

lettermark_logo.ai

Plum ——————————— HEX 9374FD RGB 147 116 253 CMYK 55 59 0 0 PMS 2715 C

Catfish——————————— HEX 322F41 RGB 50 47 65 CMYK 78 75 49 49 PMS 276 C

Mint ——————————— HEX 64F2A9 RGB 100 242 169 CMYK 50 0 51 0 PMS 353 C

Whitefish ——————————— HEX EFEDFF RGB 239 237 255 CMYK 4 6 0 0 PMS 656 C

🎨 Core Brand Colors

We use Plum to display our logo and Mint as an accent. These are the two colors our users associate with our brand. When in doubt, lean to Mint!

We never use full white or full black. Instead, we use Catfish and Whitefish. Some darker shades are also available in the Neutrals section.

Dragonfruit ——————————— HEX FB8AB2 RGB 251 138 178 CMYK 0 58 4 0 PMS 1775 C

Banana ——————————— HEX EDFC6E RGB 237 252 110 CMYK 11 0 69 0 PMS 100 C

Blueberry——————————— HEX 55ADE7 RGB 85 173 231 CMYK 61 18 0 0 PMS 298 C

Tangerine ——————————— HEX FCBE23 RGB 252 190 35 CMYK 1 27 96 0 PMS 1235 C

🔵 Secondary Colors

We use a range of vibrant secondary colors to use as accents or as full-bleed backgrounds.

Whitefish ——————————— HEX EFEDFF RGB 239 237 255 CMYK 4 6 0 0

Mackerel ——————————— HEX A8A6B8 RGB 168 166 184 CMYK 35 31 17 0

Salmon ——————————— HEX 615F71 RGB 97 95 113 CMYK 65 60 40 17

Catfish ——————————— HEX 322F41 RGB 50 47 65 CMYK 78 75 49 49

Blackfish ——————————— HEX 020012 RGB 2 0 18 CMYK 79 73 60 82

Bonito ——————————— HEX CCCADC RGB 204 202 220 CMYK 19 17 4 0

Anchovy ——————————— HEX 848294 RGB 132 130 148 CMYK 52 46 30 3

Tuna ——————————— HEX 4A485A RGB 74 72 90 CMYK 72 68 45 30

Eel ——————————— HEX 1B182A RGB 27 24 42 CMYK 86 80 53 68

️⚪ Neutrals

Neutrals are used to provide utility and hierarchy without competing with our core and secondary colors.

For UI and general style, we prefer dark mode over light mode.

For paragraphs and content text, we use Tuna, Catfish, or Whitefish.

We never use full white or full black. Instead, we use Catfish and Whitefish.

Blackfish is our darkest shade, and we only use it as Black for full-bleed backgrounds or when working on UI with a wide range of hierarchies.

Museo Sans Rounded (500)

Museo Sans Rounded (700)

Museo Sans Rounded (900)